Skip to content High contrast mode
Tuition fee PLN5,100 per semester
Registration fee PLN85 one-time

Overview

Bachelor in Business Administration (BBA) Program offered at the Poznan University of Economics and Business (PUEB) provides students with unparalleled knowledge and competence in making economic and business decisions in globalized world and managing different organizations across national boundaries and diverse cultures.

BBA students complete a comprehensive and competitive program led by the PUEB faculty. The program’s mission is to develop and disseminate leading-edge knowledge concerning the theory and practice of economics and business in the globalized world. A multitude of political, social and cultural forces drive economic and business decisions in world. To understand these forces, students need to learn about and to understand the many challenges faced by today’s companies, individuals and economies. These include resource scarcity, economic growth, financial crises, climate change, or inequalities. The program BBA views the classical studies in business administration within a global context and combines them with political science, international relations, sociology, management.

The BBA program equips students with world-class knowledge and strong analytical skills required in professional environment.

OVERVIEW OF TRACKS

With the Bachelor in Business Administration you can choose between specializing in International Business and Management (IBM), or Global Economics (GE).
In the first year, you will be introduced to subjects from both areas (introductory courses), and so by the second year, you will have enough experience to choose the track that best suits your interests and career plans.

Both tracks share common subjects, such as the cultural diversity, sustainability in economics and business, applied qualitative methods or international economic relations.

Taking one of these tracks means acquiring an extra specialization that will enable you to expand your professional opportunities: you can develop your career in the world of business (IBM track) or the international economics and politics (GE track), both in international organizations, related consultancies, and multinational and SME companies.

Programme structure

BBA covers different areas of study. All of the courses create a comprehensive and challenging bachelor program.

THE LIST OF COURSES IS STILL BEING PERFECTED AND CHANGES MAY APPLY. THE FINAL SYLLABUS WILL BE RELEASED SOON

1ST YEAR COURSES are the same for all BBA students:
- Mathematics
- Microeconomics
- Elements of law
- Fundamentals of finance
- Computer information system in business
- Fundamentals of management
- Academic discourse and study skills
- Organizational behavior
- Financial accounting
- Macroeconomics
- Statistics for business & economics
- Fundamentals of marketing
- Sports
- Foreign language
- Health and safety course

After the first year of studies, students choose the tracks: International Business or Global Economics.

TRACK: INTERNATIONAL BUSINESS AND MANAGEMENT
2ND YEAR COURSES:
- Principles of corporate finance
- Managerial accounting
- International strategic management
- International economic relations
- Digital marketing in international marketplace
- Elective course
- Exporting and importing
- Market research
- Foreign market entry and growth
- Entrepreneurship and innovation
- Foreign language
- Seminars

3RD YEAR COURSES:
- Cultural diversity and customer behavior
- International trade – advanced course
- E-business
- Applied project management
- Applied quantitative methods (with R)
- Business financing
- Business plan essentials
- International human resource management
- Leadership in business
- Sustainability in business and economics
- Foreign language
- Elective course
- Seminar


TRACK: GLOBAL ECONOMICS
2ND YEAR COURSES:
- Geopolitics
- Consumer culture and marketing
- International economic relations
- Principles of corporate finance
- Comparative political economy
- International development
- Sociology
- Geoeconomics
- Business, politics and society
- Market research
- Elective course
- Foreign language
- Seminar

3RD YEAR COURSES:
- Global financial markets and instruments
- World economic history
- Globalization: economics, politics & business
- Applied quantitative methods (with R)
- Applied macroeconomic analysis
- Cultural diversity & customer behavior
- International trade policy
- Industrial organization
- Sustainability in business and economics
- Elective courses
- Foreign language
- Seminars

Career opportunities

CAREER OPPORTUNITIES

Our BBA program will open up a world of possibilities for you. First of all, it allows you to continue to study a Master’s degree – to broaden or deepen your economic and business knowledge.

The BBA program develops the skills necessary to start a career as:
- a highly qualified specialist in different types of organization (a variety of businesses, non-profit organizations, public administration units, local, regional or national government) – mostly GE track
- managers of operational, financial, analytical departments in international corporations or small and medium enterprises (SMEs) operating on a national and international scale – mostly IBM track
- business people, running your own firms in domestic and international markets – both tracks

Remember: You shape your own future! And we want just to help you.

Apply now! Academic year 2020/21
Application period has ended
Studies commence
Oct 19, 2020

Application deadlines apply to citizens of: United States

Apply now! Academic year 2020/21
Application period has ended
Studies commence
Oct 19, 2020

Application deadlines apply to citizens of: United States